Email marketing is still pretty much alive. In fact, it’s one of the most effective types of digital marketing, with the highest ROI of them all – around $40 per $1 invested. So building an email list by using WordPress mailing list plugin is a great way to advertise your brand or your product. And your website should be the starting point of your list-building strategy.
This is where WordPress comes in, as the most popular content management system out there. Namely, as much as one third of all existing websites are powered by WordPress. This CMS offers a huge number of plugins that can help you with optimizing certain elements of your website in order to build email lists simply and efficiently. Let’s take a brief look into some of the best ones.
WordPress mailing list plugin – Paid plugins
This plugin, as the name clearly suggests, offers only one type of opt-in forms – popups. However, this doesn’t mean PopUp Domination not highly customizable, since it provides you with a number of different templates, as well as multiple types of popups, such as redirect, exit-intent or countdown.
You can also use all sorts of triggers for popups based on your visitors’ behavior or intent, and then employ different ones on different pages. In order to check what works and what doesn’t for particular pages or particular audience, there’s a built-in split testing feature to help you with this.
Price: $9+ a month
Unlike Popup Domination, Bloom lets you choose among various different opt-in forms, such as sidebar widgets, popups, in-line forms or fly-in. It also offers over a hundred beautiful templates.
Moreover, with Bloom, you get some interesting features and triggers. For instance, there’s a content locker feature that locks your premium content for all the users that aren’t subscribed. And when it comes to triggers, there’s a whole array of conventional ones, such as the bottom of the post or after scrolling, but also some unique and very useful ones, like after commenting or after purchasing. Finally, one of the best things about Bloom is that it’s built by Elegant Themes, so by buying this plugin, you get access to all the themes and plugins from this renowned company.
Price: $89 per year or $249 for a lifetime license
MailOptin converts your website visitors into email subscribers and customers, nurture and engage them with beautifully designed event-triggered emails. All with WordPress.
MailOptin is a feature-packed WordPress plugin that allows you to start building your email list instantly. It is flexible and easy to use. You don’t need any prior knowledge of list building or coding to start seeing the result.
MailOptin grows your email mailing list by displaying targeted opt-in forms across your WordPress website with popups, slide-ins, notification bars, in post forms, sidebar widgets and lots more.
Unlike other alternatives in the market, MailOptin goes a step further to ensure your email list subscribers, readers and customers are nurtured and constantly engaged using its suite of event-triggered and automated emails such as new post notification and email digest with lots of other automation constantly being added.
Thrive Leads claims to be the best in business. And really, a huge number of customization options it offers probably makes it the most advanced plugin for building email lists.
First of all, it offers a huge variety (50+) of opt-in forms, and they come in all sorts of types and shapes – sliders, ribbons, popups, whatever you prefer. Designing these forms is exceptionally simple since you can use drag-and-drop builders for this job. Furthermore, you can have more than one opt-in form on your website and employ them on different pages to achieve the best results. Finally, split testing is also made easy, and you can even test not just different forms against each other, but also different types of forms as well.
Also, Thrive Leads provides you with a great feature called Smart Links. You can use this WordPress mailing list plugin to separate your existing subscribers from new visitors in order to deliver different content and CTAs to these two groups. For instance, you don’t want people who have already subscribed to keep seeing annoying subscription opt-in forms on your website. But reminding them about one of your premium products instead is a much better idea.
Price: $67+ for a lifetime license and 1 year of support
In a way, OptinMonster doesn’t belong to this list, since it’s a standalone tool. But it started off as a WordPress plugin and only afterward became a cloud-based app. Also, it has a dedicated plugin that ensures simple and smooth integration with WordPress.
There’s one great advantage of OptinMonster that stems from the fact that it’s not just a WordPress mailing list plugin but a SaaS app. It allows you to handle multiple websites from a single dashboard, which is especially useful for some of the best digital agencies that often manage a large number of websites at the same time. Among other advantages, there are 8 different opt-in forms to choose from and a drag-and-drop builder to help you easily create opt-in forms that suit your needs best. It also offers other useful options, such as a yes/no feature and content locking.
Price: $19+ a month or $9+ a month when paid annually
WordPress mailing list plugin – Free plugins
Boxzilla is a simple, free and lightweight plugin that offers a wide array of different triggers that cause the boxes to fade in or slide right in front of the visitors’ eyes. Among other triggers, there is scroll percentage, amount of time on the page, clicking a link or a button or even just reaching a certain element on the page. The position, content, and looks of the box can be customized to suit your needs.
Although the basic version is free, there’s also a premium one that offers other triggers as well, such as time on site or exit intent. You also get advanced analytics, more themes for boxes and WooCommerce integration. The premium version costs $6 a month or $60 per year.
This is another super-lightweight plugin for building email lists. It doesn’t have that many features, but this sort of simplicity can even be appealing, especially for novice users.
WP Subscribe offers an easy way to create basic opt-in forms with customizable content. Unfortunately, you can’t change the color of the form unless you’re skilled enough with CSS. Still, WP Subscribe does offer some useful features, such as elementary page level targeting and integration with MailChimp, Aweber and FeedBurner.
Keep in mind that once you build a considerably large email list, your work is still not done. You need to be able to successfully maintain it, and this is a job that goes beyond plugins and even beyond your website. Your email list needs to be carefully segmented, with content and offers properly timed and personalized in order to keep your subscribers active and engaged. It’s a long and tiresome process and finding the right plugin is just the first step.