We all are very well aware that paid social advertising is on a rise. Instagram, Facebook, Twitter are some prime modes for social advertising. Facebook has been proven to be a supreme source for posting your social ads. For most businesses, Facebook Ads have become a go-to avenue. And why not? 70% of the companies who have tried Facebook Ads are experiencing 300% or more return on investment on their Ad spends.
But not all brands have a flair for good Facebook marketing. Here, we get you 5 top-notch tips to keep in mind for an A-class Facebook ad campaign.
What are Facebook Ads?
- Ads that appear in News Feed on mobile, News Feed on Desktop and in the right column of Facebook on desktop.
- Friends in your profile will be able to see the social actions news about the social actions you’ve taken in Facebook ads.
- Ad content can be paired with news about social actions which your friends have taken, like liking a particular page. All this can be shown to your confirmed friends and will adhere to privacy settings that you’ve set for your account. In case of a photo, it will consider a profile photo and not the other photos from your album.
- Ad content is sometimes paired with news about social actions that your friends have taken, like liking a Page.
- Your info is safe with Facebook, it doesn’t sell this to advertisers.
- There are policies that protect your experiences with third-party apps and ad networks.
5 Ways to Improve your Facebook Ads:
Use Appropriate Tools to Learn More about Your Audiences
You have to be sure about the audiences you post your ads to. Tools like Facebook Audience Insights, Power Editor, Ad Creation tool empower you to customize your target audiences. Facebook Audience Insights has an upper hand over the other two because it gives an insight about the audience before you actually run your campaign. It does some mining at Facebook data and tells you exactly who can be an ideal target market according to the people who have liked your page till date. This is a better way to post an ad rather than just shooting in the dark.
Different Ads for Different Audiences
Facebook Ads have many engaging features but this is one of the best. You can easily create two different ads and send it to two different audiences. Imagine the convenience this feature comes with in case you have multiple different audiences. You can also create one ad and send it to multiple audiences. The outcome of this is better targeting. You know what to send to whom.. This can lead to improvement in lead generation. One more option is to do Facebook Retargeting. If you’ve a WordPress site, then do check out the article on how to install Facebook Retargeting Pixel on a WordPress site.
Always have Landing Pages with your Ads
One thing to avoid while posting an ad is to connect it directly to your website page or product page. Landing pages are a source to educate your users before you actually ask them to buy a product. Facebook Ads are not cheap. Don’t waste your Ad without getting results. Landing pages effectively utilize the money that you put into your Facebook ads. You want good clicks on your Ads as you’ll be paying for each click. Redirecting them straightaway to your product page is a mere waste of money.
Images are the key for a Successful Ad
I’ve come across courses that go on about how to write the perfect script for your Facebook Ad but I’ve hardly seen people actually focus on images. But any form of visual aid is far more effective than a text Ad. Facebook allows its users to insert images with not more than 20% words. Use this to your advantage to grab user’s attention and make the best out of this amazing feature.
Have a clear Budget and Bid Strategy
You need to have a proper budget in mind before you get an ad campaign run otherwise you will waste a lot of money unnecessarily. You can use tools like Optimized CPM.
Ads are sent to only those users who are most likely to click on your ad. This is judged on the basis of their track record of clicking. They may also give a preferred placement for your ad as per your ad value and your account. This way you can keep your finances in check. It is a lucrative option in case you have limited knowledge on where to spend and how much. Optimized CPM takes care of it all.
Which tips have you followed for your Facebook Ad Campaign? Comment and share your experiences with us.