There is nothing even remotely dummy about Google Webmaster tools and nor are the users. It’s an intelligent tool which can transform the fortunes of a website. Here are the steps required to setup Google Webmaster tools.
Setting up Google Webmaster
Setting up Google Webmaster tools is a fairly easy task. You have to first access Webmaster tools page and login with your Google account. If you don’t have one, you can always create a Google account for free. Next you have to tell webmaster about the website you wish to monitor using this tool with the add site button. An automatically generated html code is thrown out which you must paste or embed on your website. This step is to ensure that you are the actual owner of the target website and have complete access to the source code and server. Once Google Webmaster verifies that you are the actual owner of the site which you claim to be, you are set to go.
You can tweak the parameters like geographical target, crawl rate and preferred domain using settings tab. Geographical target is an important parameter because you may only be interested in examining the visitor behavior from a particular location. You can leave it blank if you have no specific requirement.
Monitoring web traffic with Google Webmaster tools
This is where the real fun begins. You can now monitor the traffic to your website with respect to various parameters. Search Appearance is an important part of webmaster reports. Structured data is used in Google search results for displaying rich snippet. Data highlighter provides information to Google search to be displayed in more attractive manner.
HTML improvements provides you with a wide variety of information about your website like descriptions and title tags.
Search traffic tab is probably the most extensively used by webmasters. The dashboard provides a graph of the traffic to you site in terms of impressions and clicks. Conversion is an important parameter which you must monitor regularly. More impressions means your website is showing up in Google search results frequently while clicks means number of actual visitors to your site.
Under search queries you will get detailed information about keywords which are used to access your website. This data is quite useful in determining your keywords and search strategy. Links to your site shows websites which are linked to you while internal links are those which reside in your own website.
There are numerous other parameters which can be accessed and monitored with Google Webmaster tools. On the whole this tool provides a comprehensive picture of your website performance.
Google Webmaster tools gives insight into the working of your website. You can access the most searched keywords for your site and improve your traffic stats using these parameters. In a way, Google Webmaster tools is a health monitoring tool which keeps tab on the functioning of your website.
Combined with Google analytics, this tool can provide you with sufficient information on the performance of your site, which can be further used to increase traffic and lead to better conversions.