Everyone has heard the story of seven blind men trying to imagine what an elephant looks like? One exclaimed that it was like a snake after touching its tail ….. and the story goes on.
A webmaster is like one of these blind men trying to imagine what the visitors are doing on their site without the assistance of Analytics. You won’t find a better tool than Google Analytics to exactly determine the behavior of visitors to your site. Setting up Google Analytics for SEO is quite simple.
Creating an account
First of all you must have access to your website as a Webmaster. This is essential to embed Google Analytics script into your site. Once you have ensured that you can modify the code, the rest is pretty much easy.
Assuming you have a Google account (everyone seems to have one) you can directly go to Google Analytics site and sign up for this specific service. You may allow Google to snoop into your content by allowing data sharing. As such there is no harm in providing access to Google.
The tracking script
The second step in setting up Google Analytics for SEO is to find the tracking script. This is a piece of code which keeps track of visitors and their behavior and reports back to you in the form of a dashboard. Once you create an account, you are directly face to face with this script.
You can now set up Analytics for a single domain with sub domains or multiple domains, as you deem fit. If you have an AdWords account for this domain, this is the time to inform Google Analytics about it.
At this stage things can get a bit more complicated. Normally, webmaster of a simple website need not go into a tizzy but in case you are an ecommerce site, you may have to be more careful while embedding the tracking script of Google Analytics.
Now you are ready to copy the tracking script and paste it in your web pages. For WordPress users this part of the procedure is quite simple. Most of the WordPress themes have a provision to paste tracking script in one place and the rest is taken care of.
Once you have the script in place, you simply have to wait for a few hours before you can look at your website analytics.
Google analytics for SEO
There are other ingenious ways to track your prospective clients. You may choose to connect your webmaster account with Google analytics to provide you with finer details. You can also define a funnel to refine your analytics reports. You must remember that Google Analytics is an extremely sophisticated tool with myriad facilities.
Setting up Google Analytics is easy and does not require technical knowhow. You simply need to have access to your site as a webmaster. The instructions provided by Google are comprehensive and a hassle free integration of the analytics property with your website is possible within minutes. You can always go back and reconfigure your Google Analytics account.