Breadcrumbs is a term that talks about the nature of the concept in WordPress. These are basically the tools that allow users to navigate through your WordPress site in a comfortable manner. Breadcrumbs become the food for thought when considered for optimizing the website for search engines.
They allow search engines crawlers to easily move over the website. One can’t ignore the power of Breadcrumbs for SEO purposes.
The users are benefited in a way that, they can easily glide from one portion of the website to the other without being weighed down by the interconnections between pages.
Adding Breadcrumbs in WordPress can be an easy as well as difficult task, depending on the way to do it. It is better for the beginners to use the plugin method of installation in WordPress.
There are several Breadcrumbs plugins readily available for download, however the Yoast Breadcrumbs plugin is among the most popular ones. All you are required to do is to download the plugin and unzip the package.
You can easily upload the contents in the extracted folder to the plugins folder of the WordPress installation directory. Once this is done, you can go to the Dashboard and enable the plugin.
Once the plugin is enabled, you can make manipulations to the settings by going to Settings > Breadcrumbs.
Importance of Breadcrumbs in WordPress:
Breadcrumbs in Search Results
Google has dedicated people to work on breadcrumbs but that isn’t the only reason we know they’re important.
Breadcrumbs are important in Google because they actually show up in their search results. If you’re lucky, that is. Or maybe I should say: If you’re good.
Take a look at a screenshot where the results for wordpress.org show breadcrumbs instead of a single URL.
Just by implementing breadcrumbs on your site, Doesn’t necessarily guarantee that you can see them in your search results. Firstly you need to have a site that Google trusts and believes that it has something of an authority.
That said, it’s not hard to see that Google thinks they’re a good thing. And so implementing them might be a good idea if you’re looking for one more little push toward gaining more authority and upping your SEO score.
Ideal for User Experience
Breadcrumbs can help search engine spiders crawl your site and understand its architecture and also help with user experience. They can help users not only know where they are, but they can help them give easy access to other pages they might need.
Google also uses breadcrumbs in their own search results. They don’t do it to make it easier for search bots to crawl search pages. But they do it because they believe it improves user experience.
And, of course, Google even use them on their own info pages. Take a look at the screenshot below on a page for breadcrumbs.
How to Implement Breadcrumbs
There are two way, you can either go the plugin route or the more manual route.
Some SEO plugins may contain a breadcrumbs component. But there are stand-alone breadcrumb plugins too. The most popular is Breadcrumb NavXT.
With about 1.3 million downloads and 4 ½ stars on the WordPress.org directory, it has a very good track record.
It gives you lots of options in the settings (many more than you probably thought possible for breadcrumbs), and it’s easy to set up.
Inserting Breadcrumb Code
You will surely need to insert a bit of code into your theme where you want the breadcrumbs to appear. The only easiest way to do that is to insert the code into your header.php file near the bottom.
Breadcrumbs without a Plugin
There is an option available without plugins, for those who don’t like plugins and it is definitely possible to get breadcrumbs without a plugin. You may find a solution on Cazue.com.
However it is recommended that you should also check the backend of your theme for any breadcrumbs as they might be already built in. As sometimes they are.
Please let us know about you views and experiences regarding the same. We would be delighted to hear from you.