You spent days, months, hours to create a niche content website, painstakingly grew incoming traffic and then applied for an AdSense account. You were euphoric when it was approved too. But just when it all looked too good to be true – your AdSense account was banned.
You knew it could happen to you any time – but nothing prepares you for this.
Google has the right to shut down your AdSense account any time and it will – if you don’t follow its guidelines. Obviously, Google wants to ensure that the traffic which all AdWords advertisers pay for , should be genuine and completely above suspicion. You , as an AdSense account owner, need to pay more attention to Google’s AdSense guidelines.
These are some common reasons why AdSense accounts get banned – steer clear of these and you should be okay –
Clicking ads on your own site:
The publishers who have ads on their site must not click on them manually or through automated means. If you run AdSense on your YouTube account then you must skip the ad so that the ad is not viewed artificially as counting your view is unfair.
Traffic with automated means or bot:
You must never use a bot or automated software to click on the ads on your site. If you think that you can cheat the search bots and bump up your AdSense income with this, then you are highly mistaken.
Google is very smart in detecting such behaviour.
Using paid or exchange based traffic:
There should not be a case where you try to get clicks or impressions from any third party in exchange of giving them clicks & impressions. Simply put, there shouldn’t be any exchange of clicks.
Changing the way a website appears to target other ads:
There are places where publishers may use irrelevant keywords just to get highly paying ads. This should not be the case with your site. Also do not use IFRAME to place the ads.
Placing ads in such places that generates click incidents:
Placing the ads in such a way that they look like download links, thus wrongly getting a user to click on them.
Prompting users to click:
You must understand that if you encourage your users to refresh your page or perform unnecessary searches within your site, Google will penalize you. This is because such practices increase the number of times that a page is loaded. And therefore they affect the ad impressions. Doing these equals cheating in Google’s eyes.
Make sure that you read the above points so that you can keep earning from AdSense and stay safe. If you have a WordPress website, you can use CTR theme, Heat Map theme which are some of the most popular WordPress AdSense themes in the market. They will help you use Google’s recommended ad placements and are in line with their guidelines.
I also recommend you thoroughly read Google’s AdSense policies – irrespective of whether you are just starting your AdSense journey or whether you have had an AdSense account for a while.
Over to you – what has your experience been with AdSense ? Any tips ? Any warnings ? Do leave a comment and share your thoughts.