What is content marketing?
It is churning out valuable content in the form of blog posts, infographics, videos, podcasts and other content-rich mediums to your target audience.
And, it has an upper-hand in Google rankings when it comes to paid SEO. Paid SEO gets affected by algorithm updates, while traffic built organically through content targeting to cater your niche audience makes it easier for your posts to rank higher.
WordPress is the most popular CMS today, with its built-in features being absolutely easy-to-use for a novice as well as an expert. Once you have downloaded WordPress and are ready to launch your website, the next things on your To-do list should be –
- Devising a content strategy
- Choosing an apt WordPress theme for effective content marketing
A useful WordPress theme for effective content marketing should contain the following elements –
- A slider to showcase your images, custom content or content pulled from social media platforms like Facebook, Twitter, Pinterest etc.
- A Portfolio element to highlight your best content – like that in a light-box effect
- An element to display your Post pages
- A Boxes element to give your website a streamlined look
If you are just starting out with your blog or website, it’s better to test the waters using a free theme.
CyberChimps themes have the following features –
- Truly responsive and 100% SEO friendly
- Based on the CyberChimps Framework
- Drag-and-Drop features in Theme Options
- Powered by Twitter Bootstrap, HTML5 and CSS3
- Mobile-first design
- Per-page basis customization
The Drag-and-Drop features in Theme Options of free themes allow you to customize the look-and-feel of each page – Like choosing Boxes, Portfolio, Post Page and a Slider
The CyberChimps Pro Themes contain many more Drag-and-Drop elements like the CyberChimps Slider, Callout Section, Twitter Bar, Google-Maps, Separator, Blank Space, Video, HTML Box, Magazine, Portfolio, Recent Posts, Widgets etc.
Here’s a quick look at some of their best free WordPress Themes for effective content marketing
Responsive is CyberChimps’ most downloaded theme with over 1.5 million downloads. It has a fluid stackable grid system, is retina-ready, and can be fully customized to override the WordPress homepage. Suitable for any kind of website – blog, business, restaurant etc.
The Theme Options of Responsive Theme include configuring Theme Elements, uploading a custom logo, Homepage customization ( enable custom front page to override WordPress front page, custom headline, sub-headline, content, featured content, Call-to-Action ) , customizing the layout, enabling social icons, custom CSS Styles, custom header and footer scripts.
Responsive ii is an HTML Mobile-first responsive WordPress theme. It has a new light framework and a fluid layout. The Theme Options are similar to that of Responsive Free (Theme Elements, Homepage customization, layouts, Social Icons, Custom CSS and Scripts )
Along with the Pro features plugin, you can design a bespoke website in no time.
This addon for the free Responsive II theme allows you to customize colors, change the page-width, add a favicon, include a featured image, include a gallery lightbox and a lot more.
This theme has the parallax scrolling effect which is the in-thing in web design today. Great for a portfolio website. It has all the trademark features of a CyberChimps theme – Drag And Drop Slider, Twitter Bar, Recent Posts. It allows per-page customization. It has 4 templates and different layouts. Each element has the parallax scrolling effect. Great to grab eye-balls for your portfolio website.
iFeature is a professional theme which comes with the built-in iFeature slider. It lets you create beautiful sliders for showcasing your content.
Do you want to start your e-Commerce store right now? This theme is just what you need. Compatible with the WooCommerce plugin, it offers a great Drag and Drop functionality to create your e-store in a jiffy.
An amazing blogging theme with responsive mobile-first web design. Features a theme customizer for creating a custom logo, a header image with parallax effect and a lot more.
7. Primo Lite
Based on Twitter Bootstrap, this free theme is absolutely easy-to-use with its drag-and-drop theme options which include – Custom header, custom templates, custom menus and threaded comments.
This free responsive has drag-and-drop theme options and looks perfect across all devices – iPad, desktop, smartphones and tablets.
Eclipse has drag-and-drop theme options which include – Slider, Twitter Bar, Recent Posts section, and a Portfolio element. It has custom templates, header, menu and background in the Theme Options.
Radiant is a perfect free WordPress theme for newbie bloggers . Based on Twitter Bootstrap, the Drag and Drop Theme Options include everything from a custom header with a custom logo, templates, menu and threaded comments.
Neuro is powered by Twitter Bootstrap, WordPress, HTML5 and CSS3. Installing it is a cakewalk and customizing it more easier with the Drag and Drop Theme Options. It offers 3 skins of Social Icons.
It is perfect for a portfolio website.
12. Business Lite
Business Lite is a perfect theme for a corporate website. With its responsive design and Drag and Drop theme options which include a sider and widgetized boxes, you can create your business website in no time.
Customize the look and feel of each page and use 3 Social Icons skins to make your content go viral. This is the right WordPress theme for effective content marketing for your business.
Built on Twitter Bootsrap , this theme has all the hallmarks of a CyberChimps theme – Drag and Drop theme options, responsive design and pages that can be individually customized. An apt WordPress theme for effective content marketing.
This free WordPress theme has 100% responsive design and looks great on all devices. It has a customizable front page with different sections. It has sliding sidebars, a fluid layout with custom menus and threaded comments.
In the Theme Options for Mobile-friendly theme, you can customize the Homepage Call-to-Action, background image, background color, left and right sliding sidebars, custom logo and a lot more.
Fine is powered by Twitter Bootstrap , HTML5 and CSS3 . It has drag and drop theme options which include custom header, templates, menus ; 3 different Social Icons skins, a dynamic sidebar layout and per-page basis customization. It is perfect for a blogging website.
All the CyberChimps free themes can be customized on a per-page basis and feature the easy-to-use Drag and Drop theme options which will get your website up and running in absolutely no time. If you’re looking for a perfect WordPress theme for effective content marketing, CyberChimps themes have all it takes. The built-in slider, twitter bar and other options like different skins for social icons can help in showcasing your content in a better manner and make it go viral across all platforms.
After your pilot experiment with content marketing, you can consider upgrading to their pro themes to have a full-fledged website with every possible customization feature.
Comment to share your favorite WordPress themes for Effective Content Marketing.