As a small business owner, it’s easy to become overwhelmed by the stiff competition. Without all the resources that most large business use to stay on top of their game, you might end up feeling incapable of outranking your competitors. But these digital marketing tips are sure to come handy while dealing with competitors.
What if you knew a few digital marketing tips that most of your competitors most likely never knew existed? Well, that’s what exactly you are about to find out!
You see, you don’t have to hire an array of digital marketing experts to help your small business keep up with the latest digital marketing trends. The simple trick is using strategies that your competitors aren’t using or strategies that your competitors have no idea how to use them.
And when you learn how they work and how you can use them to your advantage, then you’ll be sitting at the top of the ranks unmoved! That said, let’s have a look at some of the proven digital marketing tips and strategies you should consider using for the success of your online business.
One Step at a Time- Avoid Putting all Your Eggs in Too Many Baskets
We cannot stress this enough. Avoid trying to handle everything all at once, especially when you have little or no prior experience. For instance, creating and trying to manage about 8 social media accounts, setting up a rigorous keyword and topic schedule without performing much research and setting up a PPC campaign all at once is a recipe for disaster.
Avoid this practice at all cost! Instead, try to focus and be consistent with a few things at a time. This will not only increase your productivity but will also ensure massive success in digital marketing efforts.
Furthermore, LESS IS MORE.
Find your Place in Social Media
This is a mistake that most business owners often make- failing to embrace social media. As a business owner, you should know by now that one of the best ways to ensure your online business’s success is adopting social media.
Social media marketing doesn’t just increase user engagement and attract more prospective customers- it also builds your brand’s reputation to a great extent.
All you have to do is find a social media platform that best suits your business. At the beginning, you can focus on a few platforms and gradually ditch those you feel aren’t bearing any results. The trick is finding a social media platform that will give you the highest level of interaction based on shares, likes, and comments.
For example, if you’re in the forex trading business, be sure to find the most suitable forex trading platform for optimal results.
Employ the 80/20 Rule of Content
We are pretty sure you’ve heard of the 80/20 rule of content but have no idea what it means or how to apply it.
Well, the 80/20 rule basically means 80 percent of all of your content should provide value to your audience, while the 20 percent should solely be focused on sales and promotions.
In other words, your business’s success will come from 20 percent of your efforts, but the larger section of your efforts, which is 80 percent, will help you get there.
Once you adopt this rule, you will not only experience a massive traffic increase, but you will also be building trust and loyalty with your clients.
Put More Effort in Influencer Marketing
Influencer marketing is one of the most powerful digital marketing tools, but surprisingly, most businesses have no idea how to wield it properly.
So why not use it to your advantage?
Influencer marketing basically means inspiring or paying some of the most influential people in your niche to spread the word about you and your business, instead of using all of your marketing efforts to target your audience directly.
Most of your competitors don’t know this but influence marketing is a very powerful tool that actually works. It works even better when you have already set up your business on various social media platforms since most social media users’ decisions are impacted most by influential people.
Do Not Ignore SEO
One of the biggest causes of small business failure is ignoring SEO.
For some reason, most small business owners assume SEO saying that it’s too time-consuming and complicated.
SEO can be time-consuming and complicated alright, but it’s one of your best shots if you want to achieve success in your niche.
Just to mention a few, SEO covers factors like website optimization, device optimization, image optimization, page optimization, link building, keyword optimization, and more.
Without proper SEO, you can pretty much kiss your business’s rankings, traffic, and sales goodbye.
For these reasons, learning SEO and implementing these tactics is crucial. Even better, considering hiring an SEO specialist. You will be glad you did it!
Do Underestimate Email Marketing
Building an email list is one of the most valuable decisions you will ever make. As a matter of fact, having an email list is a proven way to turn cold prospects into paying customers!
And the good news is that your competitors are probably not thinking about building an email list! Most of them are busy with PPC campaigns and social media marketing, ignoring the one thing that has proven track record of turning a business into a huge success. Hatchbuck, a CRM software company, found that customers who purchase products via email spend a whopping 138 per cent more! A big thanks goes to Mailchimp also for providing and making Email-Marketing easy and fun
Decide when to Use Paid Advertising
When done wrong and at the wrong time, paid advertising can become too expensive and worse, bear no little or no results.
As a business owner, the biggest mistake you can make is relying too much on PPC to drive sales. The trick here is adopting a long-term SEO strategy and creating a sales funnel. With these two strategies, you’re bound to get optimal results. Often individuals fail to recognize this digital marketing tips easily.
Before putting in loads of money into PPC advertising, consider using these tips first:
- Create engaging, valuable, and relevant website content
- Create a compelling yet relevant offer
- Create videos and share them in social media
- Build targeted PPC ads to get more targeted traffic to your website
As a rule of thumb in Digital Marketing Tips, always bring prospective customers to your business first and later convert them into buyers.
Enhance User Experience for
Now that all is said and done, you need to enhance users experience on your business website. Enhancing user experience is basically the glue that holds all the strategies we’ve mentioned above together.
You can do this by:
- Creating more useful content and using a simple tone for content
- Boosting your site’s loading speed
- Making your website design responsive
- Create simple to use menu navigation
- Have an intuitive user interface
- Use chatbots to assist in communication
Wrapping It Up – Digital Marketing Tips
These are the proven digital marketing tips that will have you outshine your competitors in no time. In this digital era, your business’ success is the result of your ability to use the right digital marketing strategies to not only beat competitors, but also build trust, loyalty, reputation, and most importantly, conversions.
So go ahead and grow your business by leaps and bounds with these incredible tips.