If you are serious about creating a successful website for commercial or even personal use, then having a unique and attractive website logo is a must. However, before you learn how to create one, it’s important to understand what it’s all about in the first place.
The significance of Website Logo
Here is the thing a lot of budding entrepreneurs don’t know about when they are just getting started- brand image matter more than you think! This is because, without a brand, you are just a business. However, when you establish a positive brand image, then you make an impression on your customers, you come off as a professional or even elite, and most importantly- people can easily recognize you even amid hundreds of businesses.
Your website logo is essentially your brand logo and it works as a symbol of everything you stand for. So, you absolutely need it if you want to create an identity for your business on the blogosphere.
Now that you know why branding i.e. a website logo is important, let’s jump right into the design process:
1. Learning the Basics
Since you are new to designing logos, it’s really important that you get the basics right. The following are some of the qualities of good logos that you must understand:
- Simplicity: A good logo is simple so that it’s easily recognized and easily resized
- Timelessness: The logo should not be strictly inspired by designs that are currently trending. It should stay relevant and attractive for many years, decades even
- Appropriateness: The logo design should be in sync with the brand’s image and mission statements
- Attractiveness: The logo should serve its purpose but at the same time be appealing to the eyes
2. Laying the Foundation
You can’t start designing a logo unless you have a clear idea about the ideas and feelings you want to project with it. So, it helps to ask yourself a few important questions such as:
- What is your business all about? How does it set itself apart from other businesses in the same space?
- What kind of products and/or services you offer?
- What’s your target demographic like? Is it mainly teenagers, people in their 30s, or the elderly?
- What’s the price point of your products? Are they high-end or low-end?
3. Taking Inspiration
When it comes to creative activities including logo designing, inspiration can do wonders for your own product. After all, how else are you going to know what professional logos look like?
You can start by reading a blog or two about how to design a bad logo. It will help you learn about the mistakes to avoid. After that, you can take a look at some of the existing brilliant brand logos for inspiration. This will make you feel more confident when you are designing yours.
4. Picking the Right Tool
Now that you have done your homework, it’s time to pick a good logo designer and just get started. However, bear in mind that the tool you pick can alone make a huge difference.
There are all kinds of logo maker software on the Internet that can make the logo designing a breeze. However, not all can deliver professional-quality results. If you seek a premium logo at an affordable price, then a product like Tailor Brands can be a good option. It’s one of the most advanced logo designer platforms available today which is based on Artificial Technology.
To use Tailor Brands, all you have to do is provide a few details about your business, your choice of designs, colors, fonts, etc. and the program will create a logo for you! You can even create the logo before paying for the service. In fact, why not try it now.
You can also use the free logo maker tool here.
5. Finishing Touches
The logo designer software will do most of the job for you. However, you may still want to make a few minor changes in the logo as per your requirements. Once that’s done, you are all set! You can download the logo image file, upload it to your website, and there you have it- a website evolved into a brand!
Branding is an essential part of any business or Website. You have to produce high-quality informative content to engage your audience. Creating a logo has become easier than ever today. Thanks to the new-gen logo designing and branding services that are easily accessible through the Internet, even someone who isn’t tech-savvy can create a terrific logo in a matter of minutes! So, enjoy your experience, and good luck!