Even if it doesn’t seem easier, picking a stellar name or crafting an intriguing tagline for a brand is definitely not an impossible job. However, a majority of business people think that just by executing a few tasks, their job is done. If you are from the same pack, you might be wrong as for how to choose a font for your brand is well thought out process.
When it comes to pursuing your audience, regardless of the tactic you are choosing, you must keep the visual communication in mind. After all, that’s how you can obtain enough of their attention.
Now, talking about visuals, the font is one such thing that most people seem to take for granted, despite the importance that it holds.
Quite similar to colors, even fonts provoke an emotional response. Be it for the good or not, they elicit specific feelings, associations, moods, and what not. Some fonts, such as Script Fonts Bundle and more, are appreciated for their beauty, elegance, as well as the craft.
The truth is that fonts do communicate much more than mere words. The typography that you are selecting surely speaks a thousand words about your style and your business. Therefore, when it comes to selecting brand fonts, you’d have to be much more cautious than you may imagine.
Why Selecting A Font Is Important?
To facilitate the concept behind the font selection, it can be simply compared to the way you select your clothes. To present a specific personality, you dress in a specific way, isn’t it? Same goes for the font.
Have you ever noticed how a wrong choice of clothes could completely ruin your look? Something similar can happen if you pick up a font that wouldn’t match the taste of your audience or the theme of your brand. A bad font choice can entirely refute your brand message to your audience. Even before your audience would try to assess the core of your message, they may end up judging you based on the font selection.
Since the first impression matters the most, you must think about how you are going to depict your brand. Also, you must also make sure that the fonts you are selecting are complementing each other to avoid unnecessary confusion.
Although it is possible for you to know the importance of fonts, when it comes to how to choose a font for your brand, you may go tongue-tied. If so, here are some of the best tips that will lead you to appropriate selection.
1. Aligning Font with Brand’s Character:
The first and foremost thing to consider is the outstanding quality of your brand. You should know better the personality of your brand. Is it trustworthy and serious? Or, is it all about fun and joviality? What is it that your brand stands for and what are the ways in which you make contact with your audience?
Furthermore, you should also keep your target market in mind. Right from their interests to their dislikes – knowing everything will help you form a brand identity, which will eventually lead to an easier selection of fonts. When it comes to the final selection, pick something that would perfectly match the feel and mood of your brand.
Since every font has its own distinct personality, you can navigate through and choose the best one that would be relevant to your brand. If your business is quite professional, you can choose a font that’d be more elegant. On the contrary, if your brand promotes cheerfulness, you can get a font that may delineate the same.
2. Considering the Contrast:
To begin with, it is important to consider the font contrast. You must figure out which contrast in a font will be good enough for your business brand. Fonts that come with high contrast are generally good enough for the size of the display. Here, the elegance of such fonts is appreciated appropriately.
However, when it comes to using the same for texts, it might be a bit challenging since their thin strokes may decrease the definition of visual altogether. On the other hand, even fonts with low contrast can put some limitations forward, owing to different reasons.
In a way, calligraphy strokes have been inspiring the world for decades for now. But, it isn’t important for you to choose just those. Make sure that the contrast you are selecting will resonate with your brand image for good.
3. Divide & Conquer:
Considering the unlimited collection of fonts out there, choosing the best font for your business might not be a tough task, though it can be prolonged. Most of the times, people invest so much of time and efforts to find out a unique font that they end up making peace with only that one of the kinds.
However, if you can, you can choose multiple fonts to leave a better impact on your audience. That being said, you don’t have to change the font with every paragraph. What you can do best is assign a specific font to headings, sub-headings, and the body copy.
However, while selecting different fonts for these different aspects, the thing that you must keep in mind is the ability of these fonts to enhance and support each other. Furthermore, it would help if you also keep the role of these fonts in mind, be it to draw attention or make the text legible.
4. Follow Trends of the Industry:
Regardless of the thing that you are choosing for your brand, paying attention to industry trends is always important. And, when you are moving through famous brand fonts, it becomes even all the way more essential. Understand the industry and your clients before taking the plunge.
If you are in a masculine industry, you can choose something bold. However, if you’re dealing with something elegant, you can select such a font, which is thinner and looks refreshing, then you should consider some cursive handwritten fonts. Another important aspect that you shouldn’t forget is the consistency of branding, even if the channels are being varied.
Therefore, try and keep the font type same throughout the channels you are promoting your brand. It will help you keep the standards of your brand reliable. So, the font that you’d be using for your website, you can use the same for other platforms. Hence, be a bit more careful while selecting.
5. Keep Readability As A Priority:
When you are stepping into a competitive world to woo your customers, readability should always be your priority. Regardless of how powerful your message is, it will be nothing but naught if it is not readable. The best way to keep the legibility high is by selecting a good brand typography font.
For this, one of the famous designers came up with a brilliant idea. If you feel confused, type a number 1, an uppercase I, and a lowercase I next to each other. If you can tell the difference between these three, you may go ahead with the selected font. And, if not, it’s time to look out for something else.
With good typography, not just you can build an impact first impression but can also establish a significant brand identity. With a gamut of fonts, you surely have a lot of choices. Experiment and refine your selections. As long as you are choosing a font that matches well with your brand, you are in a clear line.
6. Avoid Too Much Similarity or Dissimilarity:
When it comes to attracting your audience, putting a combination on the table can always draw the ball in your court. However, the kind of mixture that you are bringing forth matters the most. If there is a variety of fonts, obviously in a limited manner, people tend to get more pleased.
But, just to do so, make sure you aren’t putting something too similar or different altogether. While doing so, not just you may risk the readers’ attention but may also lose on the message that a particular design is meant to give. Generally, the stroke weight of the fonts may push you into a dilemma. As a result, you may end up using a bold serif with a script font, which wouldn’t make any sense.
Furthermore, just because two fonts are similar in thickness doesn’t mean they would be just the same. You must learn to differentiate between fonts to achieve the best results.
7. Versatility Is the Key:
Since you’re going to use the similar font(s) throughout the channels you are available at; you must keep the user experience in mind. Not everyone is going to sit in front of a computer just to assess your website or graphics. There will be different devices with different sizes of screens.
Hence, irrespective of the style, size, or weight, you’d want the design of the font to look good, isn’t it? So, make sure that the font you are picking is versatile and looks good in different styles, including normal, bold, and italic. Moreover, pay attention to the size of the font as well.
If said that there is a literal treasure of brand font designs out there, it wouldn’t be an overstatement. Because, no matter what, you will surely come across a gamut of them. And, the number is increasing every single day.
In such a situation, choosing a font for your brand becomes quite tough, isn’t it? Since it is a one-time choice, you’d have to be extra careful. In this case, these above-listed points will definitely help you choose the best.
So, go ahead, navigate through the fonts available, experiment with your brand image, and choose the best one to attract your audience.