Do you have a WordPress ecommerce site that uses WooCommerce or a similar ecommerce program? Would you like to make your WordPress ecommerce site Pinterest-friendly so that you get more sales via Pinterest? Would you like to introduce Pinterest For Ecommerce Sites?
Here are some of the reasons that Pinterest is important to ecommerce retailers.
• According to Shopify, of the traffic from Pinterest, shoppers are 10% more likely to make a purchase compared to those who arrive from other social sites. Of those purchases, the average order is $80 – double the average order of customers coming from Facebook.
• Marketing Land quotes a 2014 study by Javelin Strategy & Research, that found “Pinterest users’ average order value is $123.50, which is about 126% more than Facebook users’ $54.64 average order value.”
In this article, I provide 4 tips to integrate Pinterest for ecommerce sites so that you get more sales via Pinterest.
4 Ways To Boost Sales On Pinterest For Ecommerce Sites
1. Add A Prominent Pin It Button To Your Site
When you add the Pin It button to your site’s pages, you let your customers save things they like onto Pinterest. You can change the Pin It button’s size, shape and color in a few different ways so that it matches your website’s look and feel better.
The on-hover Pin It button is another choice, appearing only when someone mouses over an image on your website. You can also add a Pinterest widget to your website and a Pin It button to your iOS or Android app.
According to Pinterest, the average Pin gets 11 repins. Three months after Allrecipes.com added the Pin It button, people added more than 50,000 recipes from their website, leading to 139 million impressions on Pinterest.
Set up Pinterest website analytics, so you can see what people are Pinning from your website. Analytics shows you what content from your website is most popular on Pinterest.
2. Configure Your Pinterest Open Graph Meta Tags
Right now, Pinterest offers 6 types of Rich Pins: app, movie, recipe, article, product and place. According to Piquora, brands that used Rich Pins found an 82% higher increase for repin/pin ratio compared to brands that didn’t. Pins with a price also have a 36% higher chance of being liked.
Product pins offer additional information, such as price and availability of the product, that’s linked back to information from your website. This way when that information changes on your website, all the rich pins that contain that information will change as well.
To enable sharing of Rich Pins from your WordPress ecommerce site, Pinterest supports two collection methods for product rich pins: oEmbed and semantic markup (Schema.org and Open Graph).
To implement Rich Pins on your WordPress ecommerce site, you can install the Yoast SEO plugin and the WPSEO Pinterest Rich Pins for WooCommerce. This plugin adds Pinterest Rich Pin data to WooCommerce product pages.
You now need to validate your Rich Pins and get them approved by Pinterest using the Rich Pins Validator. Validating one link enables Rich Pins across your site without needing to enter in each URL. Once you apply, you will receive an email confirming that your Rich Pin application has been approved. You should see Rich Pins appear within a week.
Pinterest For Ecommerce Sites is flourishing as it’s introducing Buyable Pins that let people buy things without ever leaving the Pinterest app. When that happens it’s likely that these plugins’ updates will allow you to provide them for your ecommerce site.
3. Optimize Your Images For Pinterest
According to Hubspot, images for Pinterest should be about high-quality and 736 pixels wide (when expanded) with no pixelation. Tall, vertical images capture the most attention and are shared 67% more than short images.
Only use images that you have a copyright to use. Avoid stock images and never copy someone else’s images to your site. Images that are stunningly beautiful get the most repins.
A study by Curalate showed that pins with reds, and earthy colours, a full background (very little white space) and had a ratio of 2:3 (width:length pixel ratio) got repinned more often.
Also, images that contain less than 30% background (e.g. whitespace) are repinned the most. Lighter images are repinned 20 times more than darker images and brand images without faces get 23% more repins.
Follow these tips from Social Media Examiner to stand out in Pinterest’s smart feed, a complex new algorithm based on the following elements: quality of your pin, quality of the source (blog or website) that the pin leads to and a rating assigned by Pinterest.
Making sure your Pins and Boards have well-written descriptions is one way to rank higher in Pinterest’s smart feed. Pins with descriptions around 200 characters have been shown to be the most repinnable.
Don’t forget to include a call to action (CTA) in your description so that Pinners know what action you want them to take next. Once Pinterest introduces Buyable Pins, this may not be necessary, but it’s a good practice to follow to boost sales all the same.
4. Grow Your Pinterest Followers
Add a Pinterest badge to link your ecommerce site to your Pinterest profile and show your number of followers with the Pinterest Badge plugin.
Be active and engaged on Pinterest. Repin other people’s pins and create interesting and useful Collections or Boards that people will want to follow.
Join a community of Pinterest users, like Viralwoot and start following other Pinners to get them to follow back. Reaching out to other Pinterest users and influencers by messaging them directly is another way to boost your engagement.
Create a Pinterest content and get it featured on the Contests on Pinterest board by reaching out to the Board admins. This article on Social Media Examiner explains what you need to know to run successful and compliant Pinterest contests.
Another way to grow your Pinterest followers is to comment on Popular pins, but limit your comments to two or three times a day to avoid sounding spammy.
Mentioning other Pinterest users in a complimentary way in the descriptions of Pins that you share is another way to drawing their attention and getting them to follow you.
Also connect your Pinterest account to your Facebook and Twitter accounts so you can tweet your pins and display your Pinterest activity in your Facebook feed.
I hope you found these tips on integrating Pinterest For Ecommerce Sites useful. Do let us know in the comments below.