WordPress is one of the most well-known website platforms in the world. Whether your goal is to use it to create a blog so you can share your journey or expertise with millions of others, or you want to use it to help you build and grow your online business.
WordPress provides these types of options and more. If you’re ready to get started, to see all that this particular platform has to offer, there are certain things you can do to help you kick off a WordPress site that meets all of your wants and needs.
To help with that, here are five hacks and shortcuts that will make the setup process easier to go through.
1. Design a Professional Logo
First impressions matter, which is why you want to have a professional logo when kicking off your WordPress site. The more you look like a reputable person or business who cares about your image, the more likely people are to want to get to know you.
One way to get a professional logo is to hire a logo designer. Depending on which one you choose, you can expect to pay as much as a few hundred dollars for this service. Another option is to design your own.
You don’t have to be a graphic artist to do this either as there are a few top free online logo maker tools that work well for this purpose, like Canva, Ucraft, and Logaster, just to name a few. Another option is to design your own logo. This can be done by using fonts and logo designs available on the web. There are many websites where you do get free fonts and free logo designs which come with a royalty-free license and can be used for commercial purposes.
2. Pick the Best Theme
Have you ever gone to a website and thought that the graphics, fonts, and layout didn’t work for that particular company?
This can create a major distraction, not to mention that it decreases your desire to want to do business with them because, if they can’t create a decent website, how can you have confidence in their products and services?
To keep your web visitors from feeling the same way, you want to pick the best WordPress theme for your specific site. To do this, strive to keep it simple, ensuring that it’s compatible with mobile devices and can be accessed with different browsers.
If you’re international, you probably want to select a theme that is multilingual and, of course, take the time to read through others reviews of a particular theme before settling in on yours, so you have a better idea of its pros and cons.
3. Ensure Your Site is Optimized for WordPress
You can have the best WordPress site in the world, but if it isn’t easy for your visitors to use, they’re likely to want to go to your competition instead. This makes optimizing your site critical if you want new customers to stick around and repeat customers to continue to come back time and time again.
If you’re good with technology, you can probably do this on your own. If not, then you may want to get web hosting optimized for WordPress websites. By using a WordPress-optimized host, you can make sure your site has fast load times, high-performance plugins are mobile-ready, and your sensitive data is secure on this platform.
Together, these provide a better customer experience, thus increasing your repeat traffic.
4. Choose the Right Type of Host
Speaking of hosting, if your WordPress site is in ecommerce, you may want to check into a hosting site that is experienced in working with companies that sell goods online. Again, your goal is to create a positive customer experience, and this is especially important if your livelihood depends on your ability to attract and retain new customers.
Some things to look for when choosing eCommerce styled hosting include the ability to handle high peak days (like Black Friday and Cyber Monday), it offers scalability as you grow, and it makes the order, payment, and shipping process as seamless as it can be.
All of these options will help no matter what stage of business you’re in.
5. Market it Using Effective Facebook Ads
Because of the number of people on social media today, that makes this hack one that really delivers. Though many different platforms exist, Facebook has had the most users year after year, which means that this is a good place to start with your marketing efforts. And you can make it work harder for you by using Facebook ads.
That being said, using a Facebook ad in a way that creates the impact you want isn’t always easy. That’s why social media experts suggest that you implement a few Facebook ads tactics to skyrocket your sales. These include setting up a Facebook Pixel, optimizing your campaign, and measuring your results so you can change the ad if it isn’t performing like you want.
When you create a WordPress site that has a professional logo, is the right theme, is optimized, has the right type of host, and is marketed with effective Facebook ads, you’ll have a site that does everything you want. And more.