71% Marketers say that Online Video Marketing outperforms all the other methods of marketing.
But how? Will this be possible if I post a generic video that talks about my offerings? Or should I include humorous elements in it and make sure my audience stays gripped onto my video?
If you ask me, I will just talk about some jaw dropping facts and figures which are enough to prove the worth of Online Video Marketing.
- Adding a video to your website can increase the chance of a front page Google result by up to 53x.
- Including video on a landing page can increase conversion rates by 80%
- 45.4% of the internet users view at least one video a month.
- 87% marketers use online video marketing
- 92% of mobile video consumers share videos with others
- 75% of online video viewers have interacted with an online video ad in a month.
I’ve read that by 2017 video marketing will comprise 69% of all the customer traffic, landing page with videos will constitute for 800% more conversion and mobile ads will grown up to 5x than desktop… That’s quite interesting.
I get you 5 tips on how to execute an Online Video Marketing campaign.
1. Be Creative, Don’t Go on About Yourself
Usually the biggest blunder one can do in video marketing is to go on and on about themselves endlessly. This makes the user wander away from your video. Be innovative and build a story about the message you want to convey with the video. Provide stuff, not fluff to your viewers.Make sure you cater to all the point relevant to the viewer, don’t make a video about a topic that doesn’t bode well with the viewers. They are the kings and they need to be pleased. If you are scared that if you get too innovative, you might end up loosing your leads, just add a call to action button.
2. Be Humorous
If you make a plain video, I’m sure you’ll fail miserably. Don’t make videos which come across as your desperate attempt at marketing. Your users are least amused when they see such boring, bland videos. They click on any video to be entertained, to laugh and forget their stress from the monotonous 9-5 jobs.Give your designers all the freedom to be creative and think out of the box and take risks. Don’t think about what has been done in the past and what will be done in the future. Your quirky videos might do wonders for your leads.. try it!
3. 16 minutes and 49 seconds are Enough
This is how much time each user spends looking through videos every month. This is ample amount of time to create an impact on each user per month. Make sure your video is precise and doesn’t have too much beating about the bush.
Spark anxiety in your audiences so that they view the entire video. Give them reasons to be glad they watched it.. it can be that fact that it educated them, made them laugh or inspired them in life. A small reason but steadfast reason for them to watch your entire video and be prompted to like and share it on social media.
4. Adapt the Best Optimizing Tactics
A lot of tactics can be implemented to be able to ensure that your video ranks higher in the search engines. The first and foremost thing you need to do is to host it on your own domain (this should happen prior to your upload on social networks). Also, don’t forget to enable embedding on your website because this will improve your chances of receiving marketing links.
A good description is the key to good video SEO. The reason for this is that descriptions allow Google’s search spiders to understand what the video is about. So, your description should have appropriately tagged keywords along with the entire explanation. Don’t forget a golden rule: if you’ve added it in the box, it has to have a purpose – Google expects you to fill it to help with your ranking.
5. Prove your Worth by Educating the User
Out of the internet users in the world, 65% will prefer visually aided learning. So if you are looking for something very powerful and impactful, you can definitely rely on the online video marketing technique. This can be done by implementing it in various ways..like you can make a video on how to use your products, tips and shortcuts to operate your product or promote free webinars. In short, look for techniques to build customer trust and make their lives better to generate what you want – Leads.
In today’s world, all the users look for validation. Validation for the product that they are planning to buy. A video is just a social proof which has 89% effectiveness in content marketing. Focus on the customer and their comfort in using your products rather than the other way round.
Please comment to share your views about the effectiveness of online video marketing.