The advancements in technologies have revolutionized the way we interact, socialize and how we perform in our professional fields. As looking back in the year 2018, the flat design remained popular and came as a touchstone from landing pages to the top-notch eCommerce stores. But hiring an eCommerce web designer in 2019 would be a completely different task.
However, what’s forthcoming in the web designing industry for the year 2019, when the preferences elevate gradually and the demand for more better stuff has always been craved. Let’s have insights for the upcoming year, how the creativity and colour sequences blend together to create the alluring patterns.
What to expect from a web designer when you are handing over a web design task to a professional, which technical aspects you should be aware of in 2019 when you have hired a web designer for a web designing job.
Your End Goals for eCommerce website
The first phase is to identify as if your designer knows what your design goals are? what you are trying to achieve? What are your reasons behind creating an e-commerce website? These goals are needed to be determined before the initiation of the project as the future decisions will depend on your objectives.
You should have a precise idea, what should be the outlook of your e-commerce website. Now transform it in the form of a document.
Here are some tips to follow;
- Understand your requirements and be aware of the trends. Evaluate a person having command of the skill required to complete the job.
- Stay informed about your potential customers, which of the design structure will attract them the more.
- Take time to search for web design trends. Explore other well-reputed e-commerce web stores and the design structure they follow. It’s not bad to get inspiration from those websites unless you are completely copying their designs.
- Also, online tutorials will be of great assistance to get things in the right direction. Having an intermediate knowledge about the particular domain will help you a lot to evaluate an ideal professional.
- Clarify which things are necessary and which are not required for the job.
- Identify any barriers or hurdles that are messing up with your work and try to resolve them before the outset.
- Create a rough sketch or wireframe of your web design. You can create one on paper or there are online tools available to draw these prototypes.
Design Guidelines for eCommerce website
It is better to ask your web designer whether he/she is aware of the previous and prevailing eCommerce design trends or not. The web designing trends in 2019 are supposed to make a mark in the form of asymmetrical layout, flat design and parallax scrolling effect. These are considered to remain trendy in the upcoming year.
Also, a single page design that has been popular for its simplicity and video background layouts that makes your website more appealing and eye-catching, which are known for their capability of higher conversions, are assumed to be carried in the year 2019.
Chatbots, micro animations, and a site optimized for search through voice will create a strong foundation for the excellent shopping experience and will make the users highly engaged in your e-commerce website.
The web designer you are about to hire should be well aware of these trends. Also, ask him, if he can supply images or content related to your website or you have to provide them.
The usability of your site is important. If it is not user-friendly and the visitors get confused with the huge mesh of buttons and images, then they may leave it very soon. The user-friendly website should focus on usability, browser compatibility, layout, color combinations and responsive etc. A responsive design means that the website should be compatible with devices having screens of different sizes.
Budget and timeframe
A good estimate of your project should be established to ensure the success of your project. If the final budget of the project is not set then your small or average project may turn into an expensive and time-consuming deal. So, it is ideal to manage the time and cost of the whole web design process of your e-commerce website.
If you are not completely certain about the scope of your project then ask the designer what functional specifications are required to be implemented on the website and how long will it take to accomplish. Ask for any necessary stuff he/she will require before starting a project like content, images, server access etc.
It is the most common method followed by web designers and developers for ecommerce web development. The estimate of your cost is made by evaluating the extent of work in a limited time frame. The project is divided into chunks and after completion of each, you are required to pay for it. A rate should be fixed between you and a designer on the hourly basis and on completion of each subtask, next one will be assigned.
The successful delivery of the whole project leads to the provision of the whole payment as discussed between you and the designer. This approach is ideal if you are obvious about the scope of your project and have delivered all the necessary requirements to complete the task. Also, the designer or the designing agency you have hired are complete professionals and are potent to achieve their goals in a given timeframe.
Ask for portfolio
After analyzing which skills set would be ideal for your web design task it’s time to choose the right person for your job. Search for the portfolio of various designers on the internet. Evaluating a designer on the basis of his/her previous works is an ideal approach. But it’s not crucial; you can ask his/her previous clients and how much they are satisfied with the work. Check for his previous tasks that are somehow related to the scope of your project.
Your online business entirely depends on the exposure of your site. If your hired designer has skills apart from designing a layout for your e-commerce website, then it would be a plus point for your given job. Competing against your rivals require a strong SEO approach to get ahead in search engine rankings. A well-structured design of your website has a huge positive influence on the rankings.
Most common elements like proper tagging, clean URL, quality content (if he/she is providing it), optimized video files and images are essential to have a lead. Also, the page loading factor relies on most of these elements.
Final words before hiring an eCommerce web designer
If you are planning to make your e-commerce web design more sophisticated and elegant, make sure to choose the individual who has professional skills and is well aware of the trends.
Be assured that he will follow up the deadlines. Inquire about the status of your project on timely manners. The success of your project depends on your selected web designer; also it is important to make yourself well aware with the technical stuff so you can later ask for any improvements in the design.
The layout of your e-commerce website matters a lot as many users evaluate your services on the basis of the web design. Therefore, the design not only indicates the attractiveness of your site but is a major element for making conversions.