Miscellaneous

Growanizer Review: An Upsell and Cross-Sell plugin for WooCommerce Stores

What creates additional income for successful web stores?

The answer is simple, Cross-Selling and Up-Selling. A study conducted by McKinsey and Company states that cross-selling can increase sales by 20% and profits by 30%. 

As your customers are already buying something from you, this also stands out as an excellent strategy. Using which you can directly pitch them related products. 

Growanizer is one such WordPress plugin that helps your customers find more relatable products quickly based on dynamic rules that you set. 

The plugin has three distinct features that work wonders for any online store that uses WooCommerce:

  • Related Products Module – Growanizer allows you to create dynamic blocks of related products across your store and set unlimited rules for them. This simplifies the process to a single usable interface in your WordPress dashboard, easy to maintain and modify.
  • Attributes Slider Module – The attributes slider module, helps your users filter products based on specific attributes like ‘Color,’ ‘Size,’ ‘Quantity,’ etc and place a module on any page by using shortcodes.
  • Product Finder Module – This lets you create interactive web-forms to help your customers narrow down on the products of their choice, by answering simple questions and place a module on any page by using shortcodes.

These features are designed to support any web store that sells using WooCommerce. It does not matter the volume of products that the store has; this plugin is armed to support small e-retailers and multi-branded online stores alike.

Installing the Plugin

All you have to do is follow these simple steps:

  • Download the Growanizer zip file
  • In your WordPress dashboard, click on Plugins >> Add New >> Upload
  • Once you have installed the plugin, you will need to activate your license copy
  • You will notice a ‘Growanizer’ tab in your WordPress dashboard once successfully installed

The main settings page (as seen in the above image) can be used to enable/disable the three basic modules supported by the plugin. 

You can also enable/disable the ‘Growanizer’s Font Awesome’ as per your theme template.

To understand the plugin functionalities in detail, you can check the complete plugin documentation here.

Features Explained

As mentioned earlier, the Growanizer plugin has three powerful features at its core. These features make the plugin extensive and easy to build on. 

Let’s take a walk through the plugin to understand each feature and how it helps you convert more from your existing set of customers.

This feature provides you with the tools to create dynamic blocks of related products in your online store. This is essential when you have products that go hand-in-hand with the customers’ selections, and it also negates the redundancy for your customers to shop for those products separately.

Once you click on the ‘Related Products’ tab, you will see an interface to add new sections, once you click on this, you will be guided to the ‘Add Section’ module, where you set the following things:

Rule Information

  • Status: This allows you to enable or disable the rule on your website. 
  • Cart Status – This allows you to show or hide any block on the cart page. 
  • Priority – This allows you to prioritize and decide which rule will be executed first if multiple rules apply to the same product.
  • Block position – This allows you to set the position of a block in different locations on your product page.

Where to Display

This setting lets you choose for which products to display these related products by creating several groups of products and using conditional logic. This helps you place your related products blocks based on a rule you set, and it can be based on a wide variety of attributes like Product Name, Category, Tags, Price, etc.

What to Display

This is where you can choose what products or SKUs you want to display in the related products block. You can choose products to display by any specific attribute provided in the dropdown. You can set multiple rules to be applied in a combination to give your customers a vivid variety of related products to choose from.

How to Display

Now all you have to do is choose your custom view and give a unique outlook to your related products block to blend in with the theme of your online store. You can use the following settings to set a custom view:

  • Block Title – Used to add a custom block name
  • Block Layout – Used to select a custom layout (slider/grid) for your block
  • Theme Layout – Select the theme layout. You can read more about how to customize your own theme or choose a ready-made theme  here 
  • Number of columns in slider – Used to determine the number of columns you want to show in your block
  • Show navigation in slider – Enable/Disable navigation in your slider using this setting
  • Display Add To Cart – Enable/Disable ‘Add to Cart’ button using this setting
  • Display Ratings – Enable/Disable product ratings using this setting
  • Display Price – Enable/Disable product price using this setting
  • Max products to display – Used to setup maximum number of products to display
  • Sort products by – Used to sort products and place in the block as per the sort rule
  • Template – Used to select the template for the related product block
  • Image Size – Used to set the size of the product image
  • Include in image tag srcset – Used to add an additional srcset tag to images

Finally, you need to click on the Update button to publish the rule.

The Attribute Sliders Module

The attribute sliders module helps you create dynamic product sliders automatically, based on the attributes provided by you. This is a handy technique of recommending related products to your shoppers and helping them browse products based on the attributes they are looking for. 

For example, you can display a rich slider that displays footwear (assuming the attribute your shopper is looking out for is shoes/footwear).

To create interactive attribute sliders, you need to first create attributes for the products in your online store. 

To create an attribute, click on the Products tab in your WordPress dashboard and select ‘Attributes.’ Here, you can define a custom attribute that can be attached to a product in your store. Do not forget to click on the ‘Enable Archives’ checkbox to create product archives that can be used in the attribute sliders.

Now that you have created your first attribute, you can attach it to products in your online store and create filter identities for your products. This is necessary for the attribute sliders to work.

Assuming that the above checkpoints are done, we can create our first product slider by clicking on Attribute Slider >> Add New Slider. This opens up the interface to add a new product slider based on pre-decided attributes.

This module integrates the following settings to customize an attribute slider:

Shortcode  

This displays the shortcode that can be used to embed the slider on any page.

Main Settings 

 Used to enable/disable the Attribute Slider.

What to Display 

 Here you can choose the specific attribute that you wish to use to display the slider. You can create multiple attribute groups.

How to Display

The ‘How to Display’ setting helps you customize the display of the attribute slider. Here you can decide the slider attributes like:

  • Slider Title – Used to give a name to the product slider
  • Theme Layout – Select the theme layout. You can read more about how to customize your own theme or choose a ready-made theme  here
  • Show Attribute Name – Enable/Disable display of the attribute name
  • Attribute Name Position – Used to set the position of the attributes name
  • Number of columns in slider – Used to select the number of columns you want to show in your slider
  • Show navigation in slider – Used to enable/disable navigation in your slider 

Once done, you can click on the Update button to publish the rule.

The Product Finder Module

The Growanizer WordPress plugin goes a step beyond other plugins to give you the tools to create interactive custom questionnaires to help your customers filter down to the product or category that they are looking for.

These questionnaires can use conditional logic to help shoppers select products based on specific attributes. Once the shopper selects certain attributes, the plugin will take them to a page that displays a selection of products based on the attributes specified in the step prior.

For example, you can help your customers narrow down to the perfect footwear they desire by displaying an interactive form like the one below.

Based on the options we chose above, the results page is displayed with the assorted selection of shoes.

The inherent settings in this module are as follows.

Shortcode  

This displays the shortcode that can be used to embed the questionnaire on any page.

Main Settings 

This panel lets you customize the product finder settings. It allows you have control over aspects like:

  • Status – Enable/Disable display of the module
  • Suggestions Title – It allows you to customize the title on the product result display page
  • Suggestions Empty Results Title – It allows you to customize the title on the product result page if no results are found
  • Empty Params Message – It allows you to customize the message to be displayed for the module if the user does not select any attributes
  • Not Exists Values Message – It is used to customize the message if the search does not find products as per the selected attributes
  • Suggestions Count – It is used to set up the number of found products to be displayed on the result page
  • Theme Layout – Used to select the theme layout. You can read more about how to customize your own theme or choose a ready-made theme  here
  • Step Navigation Style – This can be used to select navigation options like Icons, Numbers, and Disable navigation

Steps Settings 

The steps settings allow you to create multiple steps that help populate results for the Product Finder module.

The following settings are available to be applied to the steps:

  • Title – It allows you to add a title for the step, the main parameter by which the products are going to be filtered
  • Attributes – This setting allows you to select the main attribute by which the products will be filtered
  • Attribute Variants – This allows you to select from several variations of the attribute by which products will be filtered
  • Icon Font Awesome – This allows you to select icons for each step. This setting will be acceptable only if it is enabled by visiting Main Settings >> Step Navigation Style >> Icons
  • Load my own icon – This allows you to load your own icon instead of the Font Awesome icons.
  • Background – This allows you to select a background image for each step

Once satisfied with the changes, you may click on “Publish” to make your Product Finder module live.

Use responsive themes to showcase your products 

Once you have your product’s story sorted, you will need to display them in an interactive and professional-looking theme on your website. These themes are essential to showcase your three modules related to products, attribute sliders, and product finders.

Growanizer allows you to skip creating a custom theme for the related products and the attribute sliders modules, and inherit the current WordPress theme you are using. This looks elegant too, as it blends into your website, inheriting all the responsive properties of the theme.

For the product finder module as well, you will need to set up a custom theme. The Growanizer WordPress plugin gives you two options:

  • Import a premade professional looking theme from the Growanizer database of theme templates
  • Create and customize your theme from the default theme

To create a custom theme from the default theme, you need to select Main Settings >> Product Finder Themes >> Create Your Own Theme From Default Theme.

And to import a premade theme from the library:

Select Main Settings >> Product Finder Themes >> Download theme template.

Free vs Pro

The Growanizer plugin is available in two categories:

  • Free Version: Highly recommended free plugin available on the WordPress repository. With limited features. 
  • Pro Variants: The pro or premium model offers annual and quarterly pricing. The premium is divided further into three variants.
    • Single Licence, priced at $4/mo for Annual Subscriptions and $8/mo for Quarterly Subscriptions. Provides site licenses for 1 site.
    • Plus Licence, priced at $8/mo for Annual Subscriptions and $16/mo for Quarterly Subscriptions. Provides site licenses for 3 sites.
    • Agency Licence, priced at $33/mo for Annual Subscriptions and $66/mo for Quarterly Subscriptions. Provides site licenses for 25 sites.

You can check the chart below to understand the features available with each plan.

Annual Plan:

Final Thoughts

Growanizer ranks high when we consider the plugins rich feature set and ease of use, overall, here are the details when tested on other parameters –

Features             5/5

Ease of Use        5/5

Support             5/5

Documentation 4/5

Value for money 5/5

Overall             4.8/5

The plugin is a boon for WooCommerce sellers boasting a user-friendly interface and intuitive design. It is a necessary plugin for online sellers which helps create a unique and pleasant user experience, enabling shoppers to buy multiple products in a single shopping experience. 

We hope this article was of immense value to you, for premium WordPress plugins please check out Club WPeka. Let us know your thoughts in the comments section below.

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