Let’s say that you have an idea that should attract visitors to your website. You are ready to put a lot of effort into materializing and polishing that idea, in addition to creating a unique and informative content. Then, you spend a lot of time optimizing your website’s code and SEO principles. That concept will get you far when it comes to search engines.
But you forget one vital thing – your visitors are humans.
This is why your website’s UI needs to be equally effective and attractive to make your visitors come back.
Graphic design, in addition to UI (User Interface) and UX (User Experience) design, has come a long way when it comes to Web design. Thanks to today’s UI tool kits, you have an effective way of creating a user-friendly design that should distinguish your website from the rest.
Sometimes, even the smallest modifications can go a long way. This is why we’re going to share some great Web design tips to help you hit the ground running in no time. We’ll start our list of Web design tips with one of the classic but highly important principles of UI design.
Make Your Design Simple yet Attractive
One of the biggest strengths of WordPress is its level of customization. With thousands of website templates available, it’s easy to get lost. However, you shouldn’t experiment too much when it comes to user interface. In fact, you should definitely keep it simple. This is perhaps one of the most effective Web design tips. Here’s why.
If your target visitor is an average computer user, do not stray away from the classic design. For example, even though it’s tempting to modify navigational elements, this will only lead to confusion. The classic layout consists of the main menu at the top of the screen, along with the search bar in the upper right corner. You can still get to play with these elements and iconography. You can still play with colors and even with shapes. However, if you make a completely new arrangement, your visitors might get confused.
Consistency & Responsive Design
We all know that responsive design is imperative these days. Millions of individuals are using their smartphones and tablets to browse the Web. Still, we get to see a lot of unresponsive websites that are a mess on a smaller screen. It’s easy to see that regarding user interface, this is a disaster.
We know that you’re spending a lot of time customizing a WordPress theme on your computer. We also know how frustrating it can be if your website fails to work properly on a smartphone. Still, this isn’t an excuse not to dedicate your time to a large portion of mobile Internet users.
Double check every element of your website’s interface and make sure it’s not too large nor too small on differently-sized screens. In addition, make sure that your articles and images are as stunning as on your laptop’s screen.
Use Visuals to Transmit Information
Imagine seeing the most beautiful website you ever saw. Then, you click on an article and you find yourself on a page filled with lines and lines of text. That article can be extremely interesting on its own, but its value deteriorates without visuals. Here are a few simple web design tips on avoiding this situation.
You can include images and use animations in your articles to make it more visually interesting. However, to make things just a bit more unusual, create a simple collage. However, try to avoid heavy frames, borders, and colorful stickers. This kind of creative layout can go a long way. In addition, you can present information through tables, lists, or graphs. This won’t only look nice but will make your visitors understand better what you’re saying.
Use Typography to Your Advantage
One of the best web design tips is to use visuals to make your content stand out. However, let’s not forget about typography since this element also plays an important role in building a visual hierarchy.
Every graphic designer will say that fonts are often the hardest thing when it comes to web design. Why is that? Well, because every font affects individuals in a different way. Each and every font brings its own personality that can make or break your website’s UI. One of the great things about WordPress is that you can easily switch between different fonts. Don’t forget to take advantage of that.
Using fonts efficiently can be the key to a successful design. Aside from playing around with different fonts, don’t forget about the sizes. You have larger and smaller headers and you have a lot of ‘regular’ text. Make sure that every one of these elements is readable on both large and small screens.
What’s the Hardest Thing to Achieve? Simplicity!
Yes, you heard us right. We know how easy it is to lose focus when designing a website. WordPress makes this easy due to diverse templates and plugins. This is why it’s easy to go overboard while adding different visual elements, tools, and functionalities to your website.
Let’s talk about forms in terms of simplicity. Imagine yourself shopping online and encountering a long and daunting form with 15+ fields. Even though these fields are mandatory to be filled, you’d still rather skip that. Now imagine Facebook’s and Twitter’s sign-up forms. They only contain a couple of fields, and it takes less than one minute for a new user to register. This is a very smart way for those tech giants to make the registration process as painless as it can be. So, if you’re offering a form on your website, make sure to keep it simple. There are numerous WordPress plugins that can make that happen.
Among the very best web design tips, we can give you is – keep it simple. Your chance of error when it comes to the UI is lower if you don’t combine too many elements. Do a bit of research on other websites in your niche, and write down what makes them visually interesting.
You’ll often see that instead of offering colorful and busy designs, they focus on their content. Your design isn’t more important than your content or the other way around. Instead, these two need to work together.
In case you have something to share, feel free to post a comment. Do you have your own Web design tips that you’d like to share? We’d love to hear what you have to say, so don’t be afraid to speak your mind!