Email Marketing is one of the most impressive methods of getting conversions. Fact. Every dollar spent on email marketing can lead to around $44 return. That’s a considerable return, more than most of the Cryptocurrencies that people are talking about at the moment. But why does the average WordPress blogger not take advantage of it? Well, in reality, it takes time and effort to set up, plus email marketing can be seen as a bit dirty practise.
Strangely though successful campaigns shouldn’t be seen as such, as successful campaigns convert, and also many campaigns can leave you begging for more content. So how do you begin with email marketing if you are a bit shy to begin selling or even just sending information on a regular basis? Here are a few tips that’ll help you find success in email marketing.
1. Start Collecting Emails Yesterday
You cannot start to email market if you have nobody to market to. So even if you are not going to market to people straight away (and you should not), you should begin to collect emails.
The question is, how do you get people to subscribe? Well, it depends on your WordPress site.
Have a look at your most popular posts and entry pages in your site in Google Analytics. Use a tool like Hotjar to analyse your most popular posts on the site and think how you can improve them and what you can offer your users for free in order to capture their email id.
Do you have a popular blog post in a category? Why not collate popular blog posts in the same category to offer in an eBook. Is there a link from your blog post that people are clicking on? Write a white paper on that link. Do you sell a product? Offer a discount for signup. Three fairly simple ideas that shouldn’t take more than a couple of hours to put together. If you leverage your current popular content you can easily get signups to your list.
Even if you haven’t decided what service to use, there are plenty of plugins to install on your WordPress site like WP Email Capture that will collate emails and are easy to export to a CSV file when you make your decision.
2. Come Up With an Autoresponder to Keep the List Warm
When people sign up, often a great email to send them is a Welcome Email. This email is an Autoresponder email which is sent after the user is signed up to your list. At this point, the user is familiar with your brand and it is fresh in your mind.
In fact, over three times more revenue is attributed to them than other emails. Even if it’s just a reminder of how to take advantage of what they signed up to, it’s a great way to connect immediately with your audience and reinforce your brand at an early stage.
You can get incredibly fancy with Autoresponders, such as using a service like Drip to send users on an autoresponder journey that is actually useful? Does a user buy your product? Great, get them to share it with their friends and provide locations on where to get support. Are they opening the mail but not buying? Offer them a unique discount to get them to buy. Not even opening? Unsubscribe them to keep your list quality high.
You can connect the aforementioned WP Email Capture with Drip with the Drip Integration for WP Email Capture plugin, but there are plenty of other options available.
3. Begin to Plan Your Regular Newsletters
Next, you need to think about your regular newsletters. Ideally, you want to begin by focusing on using content you write and telling your subscribers about it. How often you do it should be defined early on, and it depends on your posting schedule, but the most important thing is to keep it regular. You should provide some unique content on top of your blog posts. Offer a bit of an introduction and link to your blog posts, encouraging users to click.
So how often should you post? Well, my recommendation is that if you have two or more blog posts a month one newsletter a month curating the blog posts should suffice, however any less and you should send one after every blog post. Have a look at Syed Balkhi’s newsletter that is great at introducing each blog post, and always gets me reading.
4. Then – And Only Then – Sell
After doing the above three steps, only then you should look at selling via your newsletter. Even then I’m still apprehensive about doing so, but every so often, to a receptive list, sending a sale for interested visitors can prove fruitful. You can even begin to look at segmentation to split your list into segments, and A/B testing, but that’s another topic for another time.
Overall, that should give you a start with using email marketing even if you are apprehensive of doing so. Do you have any tips? If so, please leave them in the comments!