Search engine optimization, or SEO, takes constant effort for a brand to remain relevant. If there’s one thing you can count in with SEO, it’s that tomorrow’s best practices will differ from today’s. As 2018 ends, keep your eye on the state of SEO in 2019 to help your company achieve evergreen success. You need to start preparing for SEO Strategy for 2019
What Does Google Have to Say About SEO in 2019?
Google is the most popular search engine in the world, powering a whopping 72.68 percent of user searches, according to an October 2018 report. Google also accounts for 93 percent of mobile device and tablet searches.
It is logical to follow Google’s SEO tips and best practices if you wish to become or remain on the first page of the search engine results pages (SERPs).
Google is constantly updating its algorithms for how it ranks websites and displays them to users. Brands may expect the following SEO changes from Google in 2019:
- Emphasis on RankBrain and click-throughs. RankBrain is Google’s third-most important SERP ranking factor. It is a machine learning system that analyzes how users interact with search results.Google uses data from RankBrain to rank websites based on user interactions. In 2019, RankBrain will continue to be an important part in how Google organizes websites on the first page of the SERP. Pay attention to your bounce rates, dwell time, and click-throughs to optimize your rating via RankBrain.
- Strategies based on featured snippets. Google will continue to give the highest-ranking websites coveted spots in the “Featured Snippet” area at the very top of the page, when applicable. To get into one of these spots, your SEO must be flawless. Your organic click-through rate must be as high as possible. Use keywords you already rank for as well as keywords that have featured snippets on Google.
- Mobile-first indexing. Google announced its rollout for mobile-first website indexing in March 2018. Next year will be a banner year for mobile, as Google’s migration to mobile-first indexing completes. This means websites need to focus even more on mobile site optimization rather than prioritizing desktop sites. The Smartphone Googlebot crawler will be more active than ever in the new year.
What else in SEO Strategy for 2019?
These are just three of many SEO rules you’ll need to follow to stay on top of the SERP in 2019, based on areas Google appears to be emphasizing. We’ll make an in-depth dive into the strategies to keep in mind when building SEO in 2019 below.
Google is the leading source for SEO information, but it’s not the only company that decides how business websites should operate. User behaviours and current technology trends can also impact SEO.
The More Content, the Merrier
Google and other search engines have placed greater value on in-depth long-form content rather than short, keyword-heavy posts. Why? Users are hungry for information. Savvy shoppers want to learn as much as they can about a topic, product, or service before they buy.
They look to long-form posts, such as whitepapers and guidebooks, to glean all this information in one place. If you can become the source of this information, you can conquer the SERPs with these SEO Strategy for 2019
Business owners can expect the trend toward comprehensive, in-depth content to continue as consumers crave better answers and more information on niche subjects. Covering a topic in depth can make you an expert or authority on your subject.
What Else Could You do?
Increase the odds of search engines ranking your page higher by lengthening your blog posts or publishing studies to generate authenticity. Your goal should be to help users find every answer they seek on your page, without having to bounce to other websites for more information.
Strive to create evergreen content or content that never becomes obsolete. Long-form evergreen content that’s at least 2,000 words will give users a comprehensive resource they can continue coming back to as they strive to understand a topic.
You can create in-depth evergreen content by defining common terms in your industry, publishing answers to frequently asked questions, and publishing content that goes into more detail on a subject than your competitors. Prioritizing longer content will reap serious returns on investment (ROI) in 2019.
Keywords Based on Voice Searches
Voice searching is becoming the go-to way to ask the Internet queries. ComScore has predicted that by 2020, 50 percent of all online queries will be voice searches. The latest voice-operated tech, such as Sonos, Echo, and Google Home, is revolutionizing the way users conduct searches.
Multitasking behind the wheel using hands-free smartphone technology has also contributed to the increase in voice searches. How will this affect SEO? It means you need to implement more voice-search keywords, such as:
- “Near me”
- “Close by”
- “In [city name]”
- “In [state name]”
- Conversational and longtail keywords
- Natural-sounding search terms
- Hyper-specific search keywords
- Semantic questions and succinct answers
Local SEO will become more important thanks to the burgeoning popularity of voice searches. Optimize your Google My Business profile, making sure your local address, phone number, hours of operation, and other details are correct and up to date.
Since localized searches make up most voice search types, emphasize your local SEO strategy to earn more click-throughs. Ramp up your voice-search-related keywords in content to accommodate the modern user.
Publish Something Original
Google is prioritizing authenticity in SEO Strategy for 2019. Just as the modern user is making a push for brand personality, Google (and other search engines) are looking for originality in SEO for the new year. Publishing original content is important to avoid plagiarism penalties, but it can also come with significant SEO benefits.
Spearheading your own studies and publishing original, unique data, for example, can result in plenty of high-quality backlinks to your post or page.
The more unique content you publish to your site, the better value you’re giving your users. Don’t just rework old content or paraphrase existing information on the web – create something brand new and exciting that users will want to read.
Spending more time on creating new, intriguing content will reap rewards in terms of SEO and SERP ranking. Invest the necessary time and money it takes to publish unique data and enjoy dozens of backlinks and better SEO through increased authenticity.
Mobile Means Everything
In SEO Strategy for 2019, Do not underestimate the importance of mobile-first website design and marketing strategies in 2019. Google has directly stated it will be rolling out a new indexing method that prioritizes mobile sites rather than desktop sites. It is critical to obey mobile-first indexing best practices, such as having a mobile-friendly version of your website, responsive site design, a mobile URL, and structured data. Otherwise, your page can fall on the SERPs, even if you’re obeying SEO best practices on your desktop site.
Prioritize mobile SEO in 2019 to make Google and your users happy. Redesign your website with a mobile-first strategy, if necessary, or update your existing mobile site in keeping with the latest expectations from Google’s crawlers. If you received a notification from Google that it has enabled mobile-first indexing for your site, make sure you’re ready to live up to mobile demands. If you haven’t yet received this notification, know that it’s coming – and prepare accordingly.
SEO Strategy for 2019: Looking Forward
Search engine optimization in 2019 will take a few cues from trends in 2018 but expand upon them and add new hoops through which business owners must jump. To stay on the first page of the SERP in the new year, you’ll have to pay strict attention to new expectations and demands from both your target audience and search engines.